Rec RoomNYC Marathon Popup Store · Oct 28 to Nov 1, 2026
301 Grand Street, New York

About Rec Room NYC

A marathon boutique on the Lower East Side, open the four days around the 2026 New York City Marathon. Brands you usually have to shop for online, in one basement, with somewhere to sit.

For the basement, we gotta get some stick on wood panel to make it feel like my grandmas house
+ a crocheted blanket for the back of the couch
I have that! Last night I was going to sleep thinking about what I can steal from my house
do we know anyone w/ a nintendo and old box TV?
I can finagle a Nintendo
i know i was anti-cinder blocks but cinder blocks and 2 x 4’s would be the most authentic shelves
This is what planning looks like

The concept

Running isn't really a basement sport, but hanging out before and after your run is. Rec Room is a New York City Marathon weekend boutique on the Lower East Side, highlighting running brands you normally would have to shop for online. Try out apparel, accessories, belts, and more in-person. Plus, claim some vintage marathon tees from the 70s and 80s.

Rec Room started in Boston in April 2026, in a basement off Newbury Street during Boston Marathon weekend. Two newsletters and a running store built it out of cinder blocks, milk crates, and Facebook Marketplace furniture, and it turned into the room people kept coming back to between runs. New York is the second one.1/3Running SupplyWe Almost Didn't Have a Boston Popup - The Rec RoomA hap-dashed popup made for us by us at the Boston Marathon almost didn't happen. Sometimes vibes go further than dollars.

It is not an expo and it is not a brand activation. It is a shop with a couch, run by two people who write about running gear for a living and one who sells it, stocked with the things we would actually buy.

  • REC ROOM stencilled in blue on a white brick wall above a pipe rack of striped running tops
  • Scaffold-board shelves of R.A.D shoes and boxes against white brick, a trophy on top
  • A rack of faded vintage Boston Marathon tees with a 1983 painters cap and a canvas tote hung on the end
  • A yellow Official Boston Marathon Spectator tee pegged to a clothesline between socks, a cap, gloves and shorts
  • The lilac Rec Room poster on brick beside a CRT television playing Super Mario World, flowers on a wooden table
  • Stacks of freshly screenprinted BOSTON tees folded on a pine shelf next to packaged socks
  • The Face Face by Bonzer station: two mirrors, ribbons, and a lilac caboodle full of face paint
  • Close view of a rack of striped and cream running tops on wire hangers
  • Orange running shorts on a wire hanger above stacked red and white milk crates holding trucker caps
Some shots of the Rec Room Boston Marathon popup before we opened

Where

301 Grand Street, New York, NY 10002

Lower East Side, at Grand and Eldridge. Closest trains are the B and D at Grand Street, and the F, J, M, and Z at Delancey and Essex.

Schedule

DayHours
10 AM to 7 PM
10 AM to 7 PM
10 AM to 7 PM
10 AM to 7 PM
Marathon day10 AM to 7 PM

Shakeout runs and evening events will be added here as they are confirmed. Leave your email and we will send them to you.

Brands in the room

Every brand here was curated by the three of us. If it is in the room, one of us wanted it there.

  • R.A.D®

    Rally Against Destruction. A Portland- and England-based training brand, rooted in Hyrox and the gym, that has moved into running through boutique run stores. Known for the UFO trainer.

  • Pruzan

    Modernist running apparel designed for women and cut unisex, with distinctive silhouettes.

  • Unna

    Swedish running brand founded in Stockholm in 2022. The name means “treat yourself,” and the focus is well-being over performance. Designed in Sweden, made in Europe from recycled and organic materials.

  • Alex Zono

    Independent apparel from a Cape Town designer, known for the “I Dig Running” hat.

  • Bonzer

    Running sunglasses from a women-founded brand, with frames shaped for women's faces.

  • PAO Labs

    Energy jellies in Asian American flavors such as yuzu and lychee oolong. Gel-style carbs with a jelly texture.

  • Currently Running

    Performance running apparel from former D1 javelin thrower Nash Howe, who handles design and production himself, from photoshoots to garments. A Southern California take on gear for serious runners.

  • Glop

    Details coming soon.

  • Swiftwick

    American sock brand manufacturing performance socks in Tennessee since 2008, with compression and seamless-toe construction for endurance sports.

  • Raide Research

    Technical ski touring brand that has expanded into trail running. Alpine and ski packs, plus running belts and belted running shorts.

  • Courier

    Socks designed for runners and cyclists. The HiFi sock has a textured 3D knit.

  • 3sixteen

    New York denim label founded in 2003, here with naturally dyed Saucony Peregrine trail shoes.

Plus a rack of vintage marathon tees from the 70s and 80s, first come, first served.

Katherine, Cole, and Lee in staff vests beside a rack of vintage marathon tees at The Rec Room

Brought to you by

Rec Room is run by the three of us, and we pick the brands together.

  • Katherine Douglas smiling in a 10th Annual ORRC Marathon sweatshirt in front of the Running Wylder shoe wall

    Katherine Douglas, Running Wyldera specialty running store in San Francisco

    Katherine runs Running Wylder, a specialty running store on Castro Street in San Francisco. It is the retailer in the group: a shop with a shoe wall, weekly group runs, and a door that is closed on Mondays and Tuesdays because the staff are out running.

  • Lee Glandorf in black and white, hair in a topknot, looking down and smiling beside a window

    Lee Glandorf, The Sweat Lookbooka newsletter on sport and style

    Lee writes The Sweat Lookbook, a newsletter on the intersection of sport and style: fashion, fitness, branding, and the business behind all of it. One of the early Tracksmith crew, she has spent years spotting athletic fashion trends and setting a few of them.

  • Cole Townsend, close-cropped portrait with curly hair and a green shirt against a painted mural

    Cole Townsend, Running Supplya newsletter about running and fashion

    Cole writes Running Supply, a newsletter on where running and fashion meet: new releases, the brands coming up, and the campaigns worth noticing. A Buffalo kid who ran track in high school and at Williams, he has been collecting spikes and singlets since the message-board days.

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