Brands at Rec Room NYC

Every brand here was curated by the three of us. If it is in the room, one of us wanted it there. More about Rec Room.

With support from

  • Amazfit

    A challenger smartwatch and health tracker brand, making precise, rugged GPS watches.

  • Bonzer

    Running sunglasses from a women-founded brand, with frames shaped for women's faces.

  • Courier

    Socks designed for runners and cyclists. The HiFi sock has a textured 3D knit.

  • Glop

    Sweat-proof aesthetics and glitter.

  • Human By Nature

    Human By Nature makes retro-leaning running apparel, including Japanese soccer-inspired jerseys and shorts that double for running.

  • PAO Labs

    Energy jellies in Asian American flavors such as yuzu and lychee oolong. Gel-style carbs with a jelly texture.

  • Pruzan

    Pruzan celebrates the duality of femininity through running, harmonizing performance and beauty in silhouettes built for distance.

  • R.A.D®

    Rally Against Destruction. A Portland- and England-based brand that made its name in gym shoes and now has a full running line: the UFO super trainer, the SYNTH daily trainer, and the MALLOW, a cushioned trainer with added stability. Its Running Exploration Department tests the shoes and steers the design.

  • Swiftwick

    American sock brand manufacturing performance socks in Tennessee since 2008, with compression and seamless-toe construction for endurance sports.

  • Unna

    Swedish running brand founded in Stockholm in 2022. The name means “treat yourself,” and the focus is well-being over performance. Designed in Sweden, made in Europe from recycled and organic materials.

Also featuring

  • Alex Zono

    Independent apparel from a Cape Town designer, known for the “I Dig Running” hat.

  • Can’t Buy Cool Studios

    Hats and accessories designed in Denver, CO and tested in the Rockies by mountain athletes. Founded by Malcolm Pascotti (formerly Arc'teryx, IKON Pass).

  • Movemint

    The event platform for endurance sports, started in San Francisco by former Strava engineers: race registration, a runner CRM and Strava built in.

  • PYNRS

    Black-owned performance streetwear brand from Boston founded by Sidney Baptista in 2020. Name references “Pioneers,” connecting to both the PIONEERS Run Crew (established 2017 in Dorchester) and the historic Pioneer Club, Harlem's first integrated running club from 1936.

  • Salt & Flickers

    Salt & Flickers is art-forward collection of essays and prose exploring running, love, heartbreak, and the journey inward. For the runners, dreamers, and seekers: step inside to meet yourself where you are, let go of who you thought you had to be, and discover what’s been waiting within you all along.

  • Very Good Coffee

    Pulling exquisite espresso at Rec Room daily, until about 1 PM.

Plus a rack of vintage marathon tees from the 70s and 80s, first come, first served.

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